At this point, you might be wondering how we work in comparison to larger agencies. There are indeed advantages of using larger agencies such as a bigger team to work on your brand and the reputation the agency may have, along with case studies of previous work they have done. This might be the right solution for some of the bigger brands.
However, James Kent Content enjoys working with small to medium-sized businesses and can offer some things that some other agencies may not be able to.
Here’s a look at some of those benefits in more detail:
1. Personal Service
As mentioned, some agencies may be able to offer you an army of digital marketing experts. However, that can mean that you don’t get as much personal attention. What we can offer, is one expert that will be your contact and will perform everything from setting the strategy to posting the content to compiling your monthly report. If you’re a small business, then it’s that personal service that should be most important to you.
2. Attention to Detail
Again, a big team doesn’t necessarily assist your brand. The critical thing is the quality that you get for your brand. With some of the other agencies, you are relying on their reputation and management. At James Kent Content, we will work with your brand to understand your business and develop the best content. You will know who is doing the work and the quality will remain high throughout.
As a smaller agency, we don’t have high overheads. This means we put the majority of our income into producing the best quality social media and content. Some of the larger agencies might charge you thousands of dollars per month, simply put you get a better deal working with us.
4. Flexible Contracts
In addition to getting a good deal, we can offer more flexibility. Some agencies will want you to commit to a long-term contract for example. However, our contracts are flexible and run month by month.
5. Bespoke Inclusive Packages
Like most agencies, we have packages for our social media. However, we are also happy to create a package to meet your specific needs, meaning you only pay for the things you actually want. If you commit to monthly package we will also include a social media audit, set-up and strategy for free. These sort of offers are yet another reason to work with us.